Claude Code Skill

Website Conversion Audit

Find broken CTAs, dead forms, missing pixels, and every reason your site loses leads. One command.

click to copy all
# install + run
$ /plugin marketplace add crimeacs/website-conversion-audit
$ /plugin install website-conversion-audit
$ /website-conversion-audit https://yoursite.com
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GitHub · Questions? @crimeacs · Star
What it finds

The revenue problems
SEO tools miss

🎯
Critical
Broken "Book Now" buttons on 9/13 pages
CTA anchor links pointing to elements that don't exist — from template duplication. Users click, nothing happens.
📱
High
No floating contact on mobile
87% mobile audience from Instagram. WhatsApp link buried in footer at 93% of page depth.
📊
High
Zero tracking pixels installed
No Meta Pixel, no conversion events. 3,381 annual visitors — all lost, no retargeting possible.
🔗
Medium
Florida tour shows Rhode Island's description
Copy-pasted OG meta during page duplication. Social shares show wrong content.
How it works

7 modules, every page,
one command

🔍
01
Crawl & Map
Sitemap, dead pages, redirects, duplicate titles
🎯
02
CTA & Funnel
Broken anchor links, CTA position, form fields, submit copy
📱
03
Mobile Contact
Floating buttons, footer-only contact, messenger consistency
📊
04
Tracking
Meta Pixel, GA4, GTM, conversion events, UTM params
🔗
05
Social Sharing
OG tags, cross-page copy-paste, Facebook scraper test
📝
06
Meta & Content
Duplicate titles/descriptions, stale dates, language mix
🌐
07
Search Context
Indexing gap, GSC verification, branded search
⚡
output
Fix-It Checklist
Prioritized action items — CRITICAL first, quick fixes first
Open source

This skill improves
every time someone runs it

Run it on your site. Find something it missed. Open a PR. That's how this gets better.

Known gaps — help wanted
detection Popup/modal forms — the skill only finds inline <form> tags, misses JS-triggered modals
detection Chat widgets — detects Intercom/Drift by name but misses custom chat implementations
module Page speed / Core Web Vitals — currently not measured (use Lighthouse for this)
module A/B test detection — some sites have conflicting CTAs from stale experiments
accuracy GA4 false positives — the G- regex can match CSS hex colors in some edge cases
output HTML report export — generate a shareable standalone HTML file from the audit results
Report a missed finding Edit SKILL.md Fork & improve

Try it on your site

No API keys. One command. Every page checked.

$ /website-conversion-audit https://yoursite.com copy
crimeacs/website-conversion-audit · Apache 2.0 · Built from a real audit that turned 0.22% into actionable fixes